Subcategories

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  Ancient Grains

  Ancient Grains

  If wheat and oats are your family’s staple grains, it’s time to reinvent your favorite dishes and revitalize your family’s health with flavorful ancient grains from Living Now®. These hearty grains have been used for thousands of years and can add fresh complexity and flavor to almost any recipe.
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  Cocoa & Cacao

  Chocolate from nature

  Chocolate in its purest, most natural form is known as cacao. It’s the primary ingredient in almost all of the chocolate products on the market today, including chocolate, cocoa powder, cocoa butter, and more.

  With pure cacao and cocoa products from NOW you can enjoy chocolate the way nature intended – pure and natural with no added sugar. Just you and true chocolate, together…

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  Cooking & Finishing Oils

  Cooking & Finishing Oils

  The best dishes and recipes are symphonies of flavor, and each flavor must hit the proper note in order to create a truly delicious and satisfying meal.

  A healthy cooking oil can go a long way toward creating a harmonious union of diverse ingredients and flavors. This is why Ellyndale® Foods offers a variety of cooking oils that are not only healthy but serve as the perfect flavorful complement to your most intricate and complex dishes.

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  Dried Fruit

  Dried Fruit

  Nothing beats the yummy delight and wholesome goodness of dried fruit. Chewy, sweet and flavorful, dried fruits truly are “nature’s candy.” They’re the perfect, healthy alternative to sugar-loaded candies and other unhealthy snacks.
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  Flours, Powders &...

  Flours, Powders & Baking Mixes

  NOW Real Food® makes it easy for you to incorporate some of nature’s tastiest and healthiest ingredients into your favorite recipes. We offer only natural and non-GMO flours and baking mixes, and many are free of gluten and other common allergens.
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  Grains, Rice & Beans

  Grains, Rice & Beans

  Think rice and beans are bland and boring? Then you haven’t experienced the unique, robust flavor and texture that natural and non-GMO rice and beans can add to your diet. With NOW Real Food® you’ll look at these food staples in a totally fresh and flavorful way.

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  Natural Snacks

  Natural Snacks

  At NOW Real Food® we’re out to change the way people think about healthy snacking. Wholesome, healthy snacks are just as satisfying as their sugar-loaded counterparts, but they’re way more nutritious and can provide a healthy energy boost without the crash you get from sugar – perfect for kids!

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  Nuts & Seeds

  Nuts & Seeds

  Nuts and seeds are nature’s ultimate snack pack. They’re a deliciously easy way to add healthy nutrition to your diet.
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  Nutty Infusions™ Nut...
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  Pasta

  Pasta

  ALLERGEN-FREE PASTA

  Made with three simple ingredients – rice, quinoa, and amaranth – Living NOW® Gluten-Free Pastas have the delicious flavor and texture you expect from traditional pasta. You won’t find any allergens, additives, or GMOs in our pastas, just simple, wholesome goodness you and your family can enjoy without the worry and without sacrificing quality or flavor.

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  Q Cups™

  Q Cups™

  With Ellyndale® Q Cups™ gourmet quinoa is ready in just 5 minutes. Perfect as a savory snack or a light meal, all you need is hot water to enjoy fluffy, flavorful, wholesome quinoa that you’ll think came from a restaurant and not a cup!

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  Sprouting

  Sprouting

  If you think gardeners and farmers are the only ones who can grow fresh, crispy, tasty vegetables, think again. With home sprouting you and your family can enjoy truly natural greens at the peak of ripeness and freshness. Almost any vegetable can be sprouted to increase nutritional value. Let NOW show you how!

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  Sweeteners

  Sweeteners

  Sugar and unhealthy artificial sweeteners are old news. These days there are a wealth of natural sweeteners and sugar substitutes that can satisfy any sweet tooth.

  Our natural sweeteners truly taste great and can be incorporated into a variety of applications, from baking to beverages and everything in between.

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  Teas & Drinks

  Teas & Drinks

  NOW offers a great selection of delicious beverages that are the perfect complement to your healthy diet and lifestyle. From herbal tea to natural energy drinks, you’re just a sip away from happiness!